BBC Earth Vertical Strands
Visual identity + Motion + Art directionBBC Studios (Designer)

I helped bring three new BBC Earth Instagram series to life, leading the visual development on Myths Debunked and Animal ASMR while collaborating with another designer who led Cute Loops. Across every strand, I shaped the wider project — building cohesive design systems from the ground up, including visual identity, Instagram templates, and brand guidelines built for consistency at scale. Each series demanded its own personality, so no two systems looked alike.

The work extended into motion, where I art directed title sequences alongside motion artists and contributed directly to the animation.

(Close)

(Close)