Contact me
Work
RUN RUN RUN
The brand needed to feel like it was always in motion — reactive, energetic, and never precious. The stacked wordmark became a device that could carry any colour combination and work across every touchpoint, from billboard to TikTok. The broader system (brand language, social tiles, website, and presentation template) was built to give internal teams the tools to show up consistently while keeping the energy alive.Â
Rather than earthy neutrals and hand-drawn botanicals, the identity leans into something more unexpected: a vibrant, shifting palette of periwinkle, terracotta, lime and peach, anchored by an elegant high-contrast serif and a four-point star motif. The moon-eye icon; part celestial, part cosmetic, acts as a recurring brand mark across packaging and social.Â
Each product line takes its own colour, giving the range cohesion on shelf while remaining visually distinct. The result is a brand that feels genuinely modern: luxurious, but with personality
The identity is built around raw energy: acid green, hot pink, electric blue and purple cycling across applications, anchored by a chunky wordmark where the 'V' doubles as a lightning bolt. The bolt extends into a standalone icon that works as an app icon, sticker, and social avatar.Â
The brand voice leaned into the name as a verb giving the social presence a personality that matched the visual noise.
A bold palette of amber, teal, coral and deep purple allows each sub-programme to hold its own identity while remaining part of a coherent family. The system extended into a full presentation template, giving internal teams the tools to communicate consistently across the organisation.
The project extended into motion, where I art directed title sequences in collaboration with motion artists and contributed directly to the animation.
The result is a wordmark that sits equally at home on a billboard, a website header, or a property brochure.