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Rather than earthy neutrals and hand-drawn botanicals, the identity leans into something more unexpected: a vibrant, shifting palette of periwinkle, terracotta, lime and peach, anchored by an elegant high-contrast serif and a four-point star motif. The moon-eye icon; part celestial, part cosmetic, acts as a recurring brand mark across packaging and social.
Each product line takes its own colour, giving the range cohesion on shelf while remaining visually distinct. The result is a brand that feels genuinely modern: luxurious, but with personality